P&G's Gillette charges a 'pink tax' for women's razors
Posted 11:02 am / January 16, 2019
Gillette's controversial new ad tackling toxic masculinity has gotten mixed reviews, but even fans of the message are baffled to see the company discouraging sexism while continuing to charge more for its female shaving products.
Known as the 'pink tax,' the common form of gender-based price discrimination involves women being charged premium prices for items specifically marketed towards women while men pay less for virtually the same product.
Critics argue that women's and men's razors are essentially the same product, and following the release of Gillette's #MeToo-inspired ad, both sexes have been taking to Twitter to accuse the company of hypocrisy, reports the Daily Mail.
One woman tweeted screengrabs from Target's website to show that a refill pack of blades for one of Gillette's popular women's razors costs $2.50 more than its male counterpart.
Despite both products having five blades, four Gillette Venus Extra Smooth Swirl Razor blades cost $17.49 while four Gillette Fusion5 Razor blades retail for only $14.99.
A quick look at CVS's website shows the cost of the Gillette Mach3 Razor for men is $8.99 while the Gillette Venus Women's Close & Clean in 1 Stroke Razor retails for a dollar more at $9.99 -- even though they both having three blades.
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